Matthew McKeown
5 min readApr 5, 2021

Soul in the Machine

People think I’m weird for naming my vehicles. When I was 15, I got my first truck, a 1995 Dodge Dakota. Being a teenage boy who discovered the film Pulp Fiction, I named the truck Jules. There was no particular reason for the name, other than I liked the character in the movie. After the Dakota died, my next vehicle was a 1998 Ford Explorer. Another wrench turner, I never anticipated it to last anywhere near as long as it did. I named her “Fat Man” after the atomic bomb dropped on Nagasaki. My 2003 Dodge Dakota was named Rosalita after my favorite Bruce Springsteen song, my 1960 Studebaker Lark Wagon is named Layla…